个人简介

张瑾，讲师，管理学博士。2012年毕业于浙江大学竺可桢学院，获管理学学士学位。2018年毕业于清华大学经济管理学院，获管理学博士学位。主要研究领域为消费者行为和广告。研究成果获清华大学魏杰论文奖学金、清华大学“小林实中国经济研究基金”学生经济研究优秀论文奖以及American Marketing Association Summer Educators’ Conference Best Paper Award (By Track)。

主要学术成果：

Xu, Xiaobing, Rong Chen, Jin Zhang (2019) “Effectiveness of trade-ins and price discounts: A moderating role of substitutability”, Journal of Economic Psychology, 70 (1), 80-89. (Corresponding author)

Liu, Lei, Jin Zhang, Hean Tat Keh (2018) “Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue,” Journal of Advertising Research, 58 (4), 464-475.

Hu, Saiquan, Zhengfeng Li, Jin Zhang, Junming Zhu (2018) “Engaging scientists in science communication: The effect of social proof and meaning,” Journal of Cleaner Production (SCI, EI, JCR, IF: 6.207, Q1), 170 (1), 1044-1051. (Equal contribution, corresponding author)

Zhang, Jin, Rong Chen, Xiaobing Xu (2013) “Is Seeing Believing: Increasing Owners’ Willingness to Sell by Counterfactual Reference Prices in the Secondhand Market,” American Marketing Association Summer Educators’ Conference Proceedings, Boston, U.S.A., 32.

Xu, Xiaobing, Rong Chen, Jin Zhang (2013) “Effectiveness of Trade-ins and Price Discounts: Substitutability and Loss Aversion,” August 2013, American Marketing Association Summer Educators’ Conference Proceedings, Boston, U.S.A., 144 (Best Paper Award By Track).

赵平，刘天成，张瑾. 《就这么做品牌》，新华出版社，2014.